M1 Finance
Hands-off long-term investors who want to set target percentages and let automation rebalance, and who will hold $10,000+ to avoid the $3 monthly fee. Also the only broker in this dataset that actively uses fractional shares to hit target allocations. Be aware M1 uses not-held orders, so you do not control execution price or timing.
Last verified 2026-10-04
Legal entities
BROKER ONLY (self-directed). M1 Finance LLC - BrokerCheck CRD# 281242, SEC# 8-69670, a Delaware LLC formed 02/25/2015, sole owner M1 Holdings Inc. Registered with the SEC, 1 SRO and 53 states. Form CRS: 'M1 can offer self-directed brokerage services to you... Our firm does not provide any sort of investment recommendations nor do we provide investment, tax, or legal advice.' Crypto accounts are offered by Bakkt. The prior dataset listed an 'advisory affiliate M1 Advisory (801-106511)' - M1's own CRS describes only self-directed brokerage, so an advisory affiliate should be treated as unconfirmed.
Details
| minimum to open | $100Not confirmed at a primary source in this pass. |
|---|---|
| monthly fee | $3$3 monthly Platform Fee, or a $3 monthly IRA Fee if you hold ONLY an Individual Retirement Account and do not meet the waiver. 'You will never be charged both fees in the same month... you will only ever pay a maximum of $3 per month for access to the platform, regardless of how many accounts you have open.' WAIVED automatically for each 30-day billing cycle if EITHER (a) you hold $10,000 or more in total M1 assets - the aggregate balance must reach $10,000 for at least ONE day during the cycle, counting Individual, Joint, Traditional IRA, Roth IRA, Trust, Custodial, Crypto, High-Yield Savings and High-Yield Cash accounts - OR (b) you maintain an active M1 Personal Loan. If the default payment account fails or lacks funds, M1 may automatically SELL A PORTION OF YOUR SECURITIES to cover the $3 fee. IMPORTANT CORRECTION: there is no subscription tier any more. M1 Plus ENDED in 2024 - 'M1 Plus, M1's premium subscription, ended in 2024. All former M1 Plus features are now available to all clients - no membership required.' The $125/year M1 Plus fee quoted in the Form CRS is HISTORICAL and must not be published as a current price. |
| equity trade fee | 0 USD per tradeNot confirmed at a primary source in this pass. |
| fractional min | not verified |
| etf fee | not verified |
| margin apr low | not verified |
| margin apr high | not verified |
| cash apy gold | not verified |
| cash apy standard | not verified |
| crypto available | yes |
| account types | cash, taxable, individual, joint, ira, roth ira, sep ira, trust, custodial, crypto bakktAccount types not published. |
| coverage | 'Member of SIPC. Securities in your account protected up to $500,000.' Separately, 'All M1 High-Yield Cash Accounts deposits are FDIC-insured up to an aggregate total of $4.75 million.'Coverage terms not transcribed. |
What people get wrong
- Cryptocurrency held here is generally not SIPC protected. Check the coverage terms for the specific entity holding it.
What we could not verify
Listed here rather than filled with a plausible guess. An honest gap is more useful than a confident number that turns out to be wrong.
- Fractional share minimum not published in retrievable text.
- Cash APY not published; most brokers do not disclose one.
- Margin APR range not published.
Sources
Each URL and the specific claim it supports.
- files.brokercheck.finra.org— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04
- m1.com— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04
- m1.com— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04
- help.m1.com— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04
- m1.com— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04
- m1.com— Brokerage fees, account types, coverage and margin terms.retrieved 2026-10-04